Arctic Trucks at The Game Fair

At this year's Game Fair, Arctic Trucks has put its best foot forward with its extensively re-engineered Land Rover Defender AT35 on full display. As the ultimate cool, capable and stylish Defender on the planet, five years of rigorous testing and development have ensured this vehicle's ability to tackle challenging terrains, from arctic tundra to deep desert environments, with unparalleled ease, making it entirely unsurprising that it has been able to make its way to this year’s Game Fair. Building on the already impressive Defender, the new AT35 version combines off-road prowess with on-road comfort, a testament to the expert engineering of the ARCTIC TRUCKS® team.

 

 

Arctic Trucks, founded in Iceland in 1990, is a pioneer in re-engineering and converting four-wheel drive vehicles, delivering unmatched quality, durability, and reliability in the harshest environments worldwide. Arctic Trucks continually sets the bar for extreme off-roading, with their most well-known example of this being the 2007 Top Gear ‘Polar Special’. Not only showcasing their work as surprisingly comfortable and resilient, but also setting new records in the distance, expediency, polar travel efficiencies, and amount of time remaining in the icy tundra for longer than previously was thought possible, during the expedition to the magnetic north pole. Globally recognised, they have sold over 15,000 vehicles that offer superior comfort and control, yet are designed to be daily drivable both on and off-road. Arctic Trucks enables adventurers to 'Explore Without Limits', ensuring safety and success for leisure and professional journeys.

 

 

With over 30 years of expertise and an impressive 390,000km of Antarctic testing under its belt, the new Defender AT35 by Arctic Trucks is a marvel of engineering. Redefined bodywork and a Land Rover-esque uniqueness coalesce to create an all-purpose vehicle with unmatched agility. With an elevated Land Rover L663 suspension system, 20 x 10” satin black forged dual valve Arctic Trucks wheels, and a 35” BFGoodrich tyre package, the Defender AT35 boasts greater ground clearance and enhanced articulation. Its off-road capabilities are complemented by comfortable on-road handling that makes every journey enjoyable. The vehicle's aesthetic appeal is heightened by the iconic Arctic Trucks' widened flares, premium badging, and high-grip extended side steps. Each conversion is meticulously crafted, inspected and fitted at Arctic Trucks’ UK Headquarters in Banbury, Oxfordshire, ensuring it meets and surpasses all OEM quality control processes. Truly, the Defender AT35 is as much a pleasure to look at as it is to drive.