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Humberside, and other areas in North East. Sturm, Ruger & Company are better known amongst the public as just Ruger.Producer of a large range of shotguns, rifles and pistols,and air rifles too; Ruger's most popular offering is their 10/22 .22 rimfire rifle, a hugely successful sporting rifle.Up until 1994, the company had produced over 20 million firearms.